Babylady Inc. AW2012

by Simon Tyler

Super-cool and edgy kids threads from New York

 

Babylady Inc. is the brainchild of Brooklyn-based fashion aficionado Kat West. When she became a mother, Kat channelled her extensive fashion industry experience into creating a kids fashion brand and it appears to have paid off, with the company’s international stockist network growing at a rate. The company fully supports the suffering New York Garment District, and all the clothes are manufactured locally. We loved the new range as soon as we saw it – it’s definitely one of the most interesting and edgy collections out there, and the photographs are beautifully styled. See their website for stockist details.

Babylady Inc.

Above: Birds & bees shirt, Mina skirt

Above: Suzie blouse, Mina skirt, Gabba pant

Above: Rosie tunic, Peter Pan necklace

Above: Rosie sweatshirt, Harem pant

Above: Lulu blouse, Harem pant

Above: Poncho gato

Above: Vivi dress

Above: Rosie gold sweatshirt

Above: Locate Love sweatshirt

Above: Evie dress, Rosie pillow